We organise and label our websites and applications to support the ease with which information can be found, therefore improving the usability and user experience (UX).
Investing in improving the user experience (UX) of your website or application provides a great return on investment because it makes your sites / applications ‘sticky’ (people use them for longer), lowers bounce rates (people want to stay) and gets your users coming back for more.
Our information architecture services provide a thorough analysis of goals and underlying data and result in a set of wireframe and user-case diagrams describing everything from the navigation system to the organisation of the information in a logical and hierarchical manner ensuring ease of use and a clear user journey. These diagrams are then subject to user acceptance testing before the design and build process.
We know the importance of understanding how users go about their tasks and take great care to think through the information hierarchy and user interface of the digital work we produce.
User interface (UI) design and interaction design form part of our wireframing process where we create a detailed blueprint not only of information hierarchy and navigation systems but also outlining user interfaces and interactive functionality in a prototype. Tasks to be performed within the site or application (both simple and complex) can then be tested, tweaked and approved prior to the design and build processes resulting in an intuitive interface and improved user experience (UX)
We strive to ensure there will be no obstacles in the way for anyone on the internet whether using assistive technology, such as screenreaders or speech recognition, or accessing your site via a mobile or internet TV.
Accessible sites are more inclusive; they reach a wider audience and improve user experience (UX). They are also more search engine-friendly so are good for SEO meaning your website will be indexed more efficiently by search engines.
By creating accessible sites we also ensure compliance with web standards and guidelines following the W3C web accessibility initiative all the way to AAA compliance should that be required.
It is essential the designs we create are responsive to the different ways that users access content.
With new devices available, the one-size-fits-all approach to web design that we’ve stuck with for so long is no longer relevant: the way people are using and accessing websites is changing. This is due to users having more diverse browsing experiences on a multitude of devices, including desktop browsers, smartphones, tablets and more. This creates challenges for web producers regarding how we should design for different screen sizes, resolutions and types of interaction (e.g. touch). More than that, it calls into question what it really means to design for the web today.
The practices we use to design and build websites help to rank them higher in search engines for keyword terms that your customers use whilst Google Analytics will help you to understand the success of your SEO strategy.
Semantic Markup, site map, XML site map and friendly urls all attribute to your page ranking; these will be considered as part of a SEO development strategy prior to website design and build. This process includes a thorough analysis of the keywords your customers are likely to use to find your products and/or services and should be consistently used within meta data, page urls, page content (including internal linking) as well as on inbound links to your site.
Post launch we will work with our specialist SEO partner should you wish to invest on a more regular basis with link building and continual SEO strategy whilst Google Analytics provides a thorough and easy to use reporting tool for you to analyse the success of your campaigns.
